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Choosing a Name for Your Creative Business: A Practical Guide to Building a Lasting Brand

Launching a new creative business is always exciting. Whatever creative industry you want to launch your brand in – be it design, photography, handmade goods production, marketing agency or fashion – one of the earliest and crucial decisions is choosing a name. While it may sound easy enough, the business name you choose is the […]

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Personal Branding for Students Who Hate the Idea of Personal Branding

People are different. Some love the idea of churning out dozens of gym photos on Instagram after every workout, and some gag when the subject of online presence comes up. But here’s the rub. These days workforce does not forgive being off the grid. Which brings us to the main discussion.  Mistakes go viral on

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